With gaming being such a colossal industry, ever more companies are jostling for a piece of that sweet player pie. And Netflix is the latest to join that long lunch queue. While the company is not a complete stranger to video games – with its most notable endeavor being the universally-acclaimed and free-to-playStranger Things mobile game – it looks as though they are taking the steps to start introducing an array of video games to their brand. And Netflix mobile games are at the top of the to-do list.
Within its financial results, which it reported on Tuesday, the company announced that it was beginning its expansion into gaming. “The time is right to learn more about how our members value games,” Netflix said in its letter to shareholders. “We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,”
“We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.”
The best part, if you’re already a Netflix subscriber, is that the Netflix games will be included as part of a normal subscription. And with hit video game adaptations like The Witcher and Castlevania under their belt, we can foresee a beautiful synergy between video games and their adaptations on the platform.
But not everyone has such a rosy view. With competitors like Disney+ and Amazon Prime making it more difficult than ever for Netflix to keep hold of its streaming crown, there are some who wonder if Netflix can afford the investment required to branch off in such a wildly different direction.